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      <image:title>Articles - The Collection Lens: Christopher John Rogers Fall 2026 Ready-to-Wear - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Articles - The Collection Lens: Christopher John Rogers Fall 2026 Ready-to-Wear - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Articles - The Collection Lens: Christopher John Rogers Fall 2026 Ready-to-Wear - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Articles - The Collection Lens: Christopher John Rogers Fall 2026 Ready-to-Wear - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Articles - The Collection Lens: Christopher John Rogers Fall 2026 Ready-to-Wear - Written by Sarah Seung-McFarland</image:title>
      <image:caption>Sarah Seung-McFarland, Ph.D., is a licensed psychologist with a specialty in fashion and design psychology, and founder of Trulery.</image:caption>
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    <lastmod>2026-03-17</lastmod>
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      <image:title>Articles - When Jewelry Becomes an Heirloom - Written by Sarah Seung-McFarland</image:title>
      <image:caption>Sarah Seung-McFarland, Ph.D., is a licensed psychologist with a specialty in fashion and design psychology, and founder of Trulery.</image:caption>
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    <loc>https://trulery.com/articles/the-winter-show-and-the-comfort-of-beautiful-things</loc>
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    <lastmod>2026-03-26</lastmod>
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      <image:title>Articles - The Winter Show and the Comfort of Beautiful Things - Make it stand out</image:title>
      <image:caption>A sculptural flower pendant shown in a Larry Rivers–focused presentation, part of the broader mid-to-late 20th century movement where artists treated jewelry as wearable art. Presented by Didier Ltd.</image:caption>
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      <image:title>Articles - The Winter Show and the Comfort of Beautiful Things - Make it stand out</image:title>
      <image:caption>Grete Jalk Chair, Model 9-1, circa 1963; Manufactured by Paul Jeppesen, St. Heddinge, Denmark, Oak-veneered plywood. Presented by Graf, Kaplan &amp; Zemaitis</image:caption>
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      <image:title>Articles - The Winter Show and the Comfort of Beautiful Things - Make it stand out</image:title>
      <image:caption>Venetian Glass Objects, Various Makers (1920–1960). Presented by Glass Past.</image:caption>
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      <image:title>Articles - The Winter Show and the Comfort of Beautiful Things - Make it stand out</image:title>
      <image:caption>Nicolaas Wilhelm (“Nico”) Jungmann; Portrait of a Black Man, 1917, inscribed Ruhleben. Presented by Gallery 19C</image:caption>
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      <image:title>Articles - The Winter Show and the Comfort of Beautiful Things - Make it stand out</image:title>
      <image:caption>Louise Nevelson Necklace 1965; painted black with citrine-like chips and gold highlights. Presented by Didier Ltd.</image:caption>
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      <image:title>Articles - The Winter Show and the Comfort of Beautiful Things - Written by Sarah Seung-McFarland</image:title>
      <image:caption>Sarah Seung-McFarland, Ph.D., is a licensed psychologist with a specialty in fashion and design psychology, and founder of Trulery.</image:caption>
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  <url>
    <loc>https://trulery.com/articles/vintage-shops-and-the-psychology-behind-them</loc>
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    <lastmod>2025-12-26</lastmod>
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      <image:title>Articles - Vintage Shops and the Psychology Behind Them - Make it stand out</image:title>
      <image:caption>Pic via Imtiaz Ahmed Dipto</image:caption>
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      <image:title>Articles - Vintage Shops and the Psychology Behind Them - Make it stand out</image:title>
      <image:caption>Pic via Tan Tony</image:caption>
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      <image:title>Articles - Vintage Shops and the Psychology Behind Them - Make it stand out</image:title>
      <image:caption>Pic via Natalia Bennett</image:caption>
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      <image:title>Articles - Vintage Shops and the Psychology Behind Them - Make it stand out</image:title>
      <image:caption>Pic via Volkan Buyukvardar</image:caption>
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      <image:title>Articles - Vintage Shops and the Psychology Behind Them - Make it stand out</image:title>
      <image:caption>Pic via Lilly Branks</image:caption>
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      <image:title>Articles - Vintage Shops and the Psychology Behind Them - Written by Suzan Ahmed</image:title>
      <image:caption>Suzan is a design and clinical psychologist, and the founder of Design with Dr. Za. Through a trauma-informed design psychology lens, she helps people create spaces that feel emotionally supportive, safe, and aligned. She is a contributing writer to Designing Women’s Lives: Transforming Place and Self by Toby Israel, PhD, and hosts the Design Deep Dive podcast exploring the psychological and spiritual relationship between people and place. Suzan also enjoys traveling and observing how culture and environment shape the way we live.</image:caption>
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    <lastmod>2025-10-09</lastmod>
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      <image:title>Articles - Magpie Syndrome: Why We Keep Buying Things And How to Break the Cycle - Make it stand out</image:title>
      <image:caption>Image via Svetlana Gumerova</image:caption>
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      <image:title>Articles - Magpie Syndrome: Why We Keep Buying Things And How to Break the Cycle - Make it stand out</image:title>
      <image:caption>Image via Adolfo Felix</image:caption>
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      <image:title>Articles - Magpie Syndrome: Why We Keep Buying Things And How to Break the Cycle - Make it stand out</image:title>
      <image:caption>Image via Tanya Prodaan</image:caption>
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      <image:title>Articles - Magpie Syndrome: Why We Keep Buying Things And How to Break the Cycle - Written by Cheyenne</image:title>
      <image:caption>Cheyenne is a lifestyle writer with a particular interest in fashion, interiors and culture.</image:caption>
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  <url>
    <loc>https://trulery.com/articles/dressing-for-life-after-college</loc>
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    <lastmod>2025-09-16</lastmod>
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      <image:caption>Images via Marissa Grootes, Roberta Sant’anna, Getty Images, Mark Andrew, Wesley Tingey</image:caption>
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      <image:title>Articles - Dressing for Life After College - Make it stand out</image:title>
      <image:caption>image via Laura Chouette</image:caption>
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      <image:title>Articles - Dressing for Life After College - Make it stand out</image:title>
      <image:caption>image via Getty Images, Laurea Chouette, Andrea Buccelli</image:caption>
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      <image:title>Articles - Dressing for Life After College - Make it stand out</image:title>
      <image:caption>Image via Andre Lisakov</image:caption>
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      <image:title>Articles - Dressing for Life After College - Make it stand out</image:title>
      <image:caption>Image via Jamaal Kareem</image:caption>
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      <image:title>Articles - Dressing for Life After College - Make it stand out</image:title>
      <image:caption>Image via Ahmed</image:caption>
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      <image:title>Articles - Dressing for Life After College - Written by heaven hart</image:title>
      <image:caption>Heaven Hart is a recent graduate of Ball State University, holding a BS in Psychological Science with minors in Psychology of Human Development and Fashion. Fashion and psychology merge through her work in styling, creative direction, and trend research. She’s excited to begin her post-graduation role at Nordstrom where she’ll be styling clients and working in sales.</image:caption>
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  <url>
    <loc>https://trulery.com/articles/how-kada-creates-sustainable-style-for-busy-women</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-16</lastmod>
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      <image:title>Articles - The Psychology of Wardrobe Essentials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Articles - The Psychology of Wardrobe Essentials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Articles - The Psychology of Wardrobe Essentials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Articles - The Psychology of Wardrobe Essentials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Articles - The Psychology of Wardrobe Essentials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Articles - The Psychology of Wardrobe Essentials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57f7a150bebafb13aa7d8a70/299c585a-9661-4f65-bcde-43a32b69f9a5/KADA-2.png</image:loc>
      <image:title>Articles - The Psychology of Wardrobe Essentials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Articles - The Psychology of Wardrobe Essentials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Articles - The Psychology of Wardrobe Essentials - Written by Sarah Seung-McFarland</image:title>
      <image:caption>Sarah Seung-McFarland, Ph.D., is a licensed psychologist with a specialty in fashion and design psychology, and founder of Trulery.</image:caption>
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  <url>
    <loc>https://trulery.com/articles/why-geez-cares-more-about-home-design</loc>
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    <lastmod>2025-10-07</lastmod>
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      <image:caption>Cheyenne is a lifestyle writer with a particular interest in fashion, interiors and culture.</image:caption>
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    <loc>https://trulery.com/articles/the-emotional-power-of-fragrance</loc>
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    <lastmod>2026-03-16</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Articles - The Emotional Power of Fragrance: Marc-Antoine Barrios on Scent &amp;amp; Identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Articles - The Emotional Power of Fragrance: Marc-Antoine Barrios on Scent &amp;amp; Identity - Written by Sarah Seung-McFarland</image:title>
      <image:caption>Sarah Seung-McFarland, Ph.D., is a licensed psychologist with a specialty in fashion and design psychology, and founder of Trulery.</image:caption>
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  <url>
    <loc>https://trulery.com/articles/jennilee-on-style-and-identity</loc>
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    <lastmod>2025-09-28</lastmod>
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      <image:title>Articles - Dressing For Who You’re Becoming: A Stylist’s Take on Identity, Confidence, and the Deeper Meaning of Personal Style - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Articles - Dressing For Who You’re Becoming: A Stylist’s Take on Identity, Confidence, and the Deeper Meaning of Personal Style - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Articles - Dressing For Who You’re Becoming: A Stylist’s Take on Identity, Confidence, and the Deeper Meaning of Personal Style - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Articles - Dressing For Who You’re Becoming: A Stylist’s Take on Identity, Confidence, and the Deeper Meaning of Personal Style - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Articles - Dressing For Who You’re Becoming: A Stylist’s Take on Identity, Confidence, and the Deeper Meaning of Personal Style - Written by Sarah Seung-McFarland</image:title>
      <image:caption>Sarah Seung-McFarland, Ph.D., is a licensed psychologist with a specialty in fashion and design psychology, and founder of Trulery.</image:caption>
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  <url>
    <loc>https://trulery.com/articles/the-new-face-of-punk-what-rebellion-looks-like-now</loc>
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    <priority>0.5</priority>
    <lastmod>2025-08-30</lastmod>
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      <image:caption>photo via AF</image:caption>
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      <image:caption>Photo via Janette Beckman (Raw Punk Streets UK 1979-1982)</image:caption>
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      <image:caption>Photo via Frank Flores</image:caption>
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      <image:title>Articles - The New Face of Punk: What Rebellion Looks Like Now - Make it stand out</image:title>
      <image:caption>Photo via Ersin Mandaliev</image:caption>
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      <image:title>Articles - The New Face of Punk: What Rebellion Looks Like Now - Make it stand out</image:title>
      <image:caption>Photo via Sheila Rock (shop girls at Boy, a punk fashion boutique circa 1977)</image:caption>
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      <image:caption>Adisha Kaghado is a senior at Ramapo College of New Jersey, working on her BA in psychology. Her love of styling and her interest in human behavior have always gone hand in hand, fueling her curiosity about the connection between fashion and psychology. She’s excited to begin her last year of college, preparing for graduate school in clinical psychology, and ready to keep exploring how identity shows up in what we wear.</image:caption>
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  <url>
    <loc>https://trulery.com/articles/why-are-we-designing-for-softer-spaces-the-psychology-behind-the-soft-girl-aesthetic</loc>
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    <priority>0.5</priority>
    <lastmod>2025-08-30</lastmod>
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      <image:title>Articles - Why Are We Designing Softer Spaces? The Psychology Behind the Soft Girl Aesthetic - Make it stand out</image:title>
      <image:caption>Image by Trulery via Midjourney</image:caption>
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      <image:title>Articles - Why Are We Designing Softer Spaces? The Psychology Behind the Soft Girl Aesthetic - Make it stand out</image:title>
      <image:caption>Image by Trulery via Midjourney: Bows and puffy sleeves characterize the soft girl aesthetic.</image:caption>
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      <image:title>Articles - Why Are We Designing Softer Spaces? The Psychology Behind the Soft Girl Aesthetic - Make it stand out</image:title>
      <image:caption>Image by Trulery via Midjourney: Feminine touches like skirted sofas, pastel walls and floral curtains and carpets add romance to prim and proper living rooms.</image:caption>
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      <image:title>Articles - Why Are We Designing Softer Spaces? The Psychology Behind the Soft Girl Aesthetic - Make it stand out</image:title>
      <image:caption>Image by Trulery via Midjourney: cozy, lived-in spaces and pastel clothing with traditional prints create an emotionally soothing, nostalgic look that capture the soft girl aesthetic.</image:caption>
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      <image:title>Articles - Why Are We Designing Softer Spaces? The Psychology Behind the Soft Girl Aesthetic - Make it stand out</image:title>
      <image:caption>Image via Beyza Nur Kocaosmanoğlu: Faded glamour adds romance to the soft girl aesthetic.</image:caption>
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    <image:image>
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      <image:title>Articles - Why Are We Designing Softer Spaces? The Psychology Behind the Soft Girl Aesthetic - Make it stand out</image:title>
      <image:caption>Image by Trulery via Midjourney: Faux fur blankets, throw pillows, soft bedding, and fresh pastels provide glimpses of the soft girl aesthetic.</image:caption>
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      <image:title>Articles - Why Are We Designing Softer Spaces? The Psychology Behind the Soft Girl Aesthetic - Make it stand out</image:title>
      <image:caption>Image via Maria Orlova: Boho-inspired rooms often set the back drop for the soft girl aesthetic.</image:caption>
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      <image:title>Articles - Why Are We Designing Softer Spaces? The Psychology Behind the Soft Girl Aesthetic - Make it stand out</image:title>
      <image:caption>Image via Jackson Sears: Cane and curves are another hallmark of soft girl aesthetic.</image:caption>
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    <image:image>
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      <image:title>Articles - Why Are We Designing Softer Spaces? The Psychology Behind the Soft Girl Aesthetic - Make it stand out</image:title>
      <image:caption>Image via Katarzyna Grabowska: Floral lampshades and moody lighting set the tone for soft girl romance.</image:caption>
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    <image:image>
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      <image:title>Articles - Why Are We Designing Softer Spaces? The Psychology Behind the Soft Girl Aesthetic - Written by Cheyenne</image:title>
      <image:caption>Cheyenne is a lifestyle writer with a particular interest in fashion, interiors and culture.</image:caption>
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  <url>
    <loc>https://trulery.com/articles/why-micro-trends-keep-winning-and-how-to-take-back-your-style</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-09-14</lastmod>
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      <image:caption>cargo skirt + fur cow print bag: by trulery via midjourney</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57f7a150bebafb13aa7d8a70/be119526-f3f0-4033-9d68-e71bec04519f/Sarah+Seung-McFarland.jpg</image:loc>
      <image:title>Articles - Help! I Hate How I Look: Using Clothing to Manage Body Image Issues - Written by Sarah Seung-McFarland</image:title>
      <image:caption>Sarah Seung-McFarland, Ph.D., is a licensed psychologist with a specialty in fashion and design psychology, and founder of Trulery.</image:caption>
    </image:image>
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