About Trulery
We believe taste is personal.
It's shaped by what we notice, what we value, and the lives we choose to live.
At Trulery, we believe understanding our style sensibilities is key to expressing our true selves. Our mission is to explore the influences shaping personal style through fashion and design psychology, creating a world of inspiration through editorial storytelling, shoppable content, curated products, styling, and personalized consulting.
We bring together fashion, interiors, beauty, and psychology to help people discover what they are drawn to, understand why, and create a style and surroundings that reflect who they are and who they aspire to be. Through editorials, curated finds, vintage fashion, independent brands and makers, and psychology-informed styling, Trulery offers inspiration for both how we dress and how we live.
Using style intuition, thoughtful curation, and an understanding of the psychology behind our choices, we seek out clothing, objects, and ideas that feel distinctive and personal.
Trulery is ultimately about being true to yourself and celebrating the unique journey of self-expression through fashion and design.
In media
Sarah Seung-McFarland was featured as an expert in an ApartmentGuide article. Check out the article: 2024 Color of the Year: Spring into Style by Learning the Meaning and Mastery of Peach Fuzz | ApartmentGuide
Check out Sarah Seung-McFarland discussing the impact of clothing on our mood and mental health in Essence.
Read the article, “What is an "Interior Design Therapist?” by Living Etc.
Sarah Seung-McFarland was featured in Apartment Therapy! Check it out here: The 2026 Trend That’ll Transform Your Home into a Cozy Sanctuary
Sarah Seung-McFarland was featured in Byrdie! Check it out here: To bring change in the New Year, these gals wear a specific color underwear — and swear it makes all the difference (really)
Sarah Seung-McFarland was featured in Who What Wear! Check it out here: The Most Stylish Women Over 50 Are Wearing These 5 Spring Fashion Trends in 2026
Check out Sarah Seung-McFarland in Real Simple sharing what brown does for your mood at home.
Sarah Seung-McFarland was featured in SheKnows! Check it out here: Why Teens Are Sharing Their Prom Dresses to School Instagram Pages to Prevent Dupes: ‘An Extension of Identity’
Sarah Seung-McFarland was featured in a Redfin article! Check it out here: Decorating with Brass: Why This Old-World Metal Is Made for 2025 | Redfin
Sarah Seung-McFarland was featured in Byrdie! Check it out here: How to Choose Between Maxi vs. Midi Skirts for Your Best Spring Outfits Yet
Sarah Seung-McFarland was featured in Bustle! Check it out here: This Closet Decluttering Tip Feels Obvious, But So Many People Skip It
Take a look at Sarah Seung-McFarland discussing the psychology behind specific trends in Marie Claire.
Sarah Seung-McFarland was featured in Ebony! Check it out here: I Didn’t Realize Refurnishing My Space was More than Spring Cleaning
Sarah Seung-McFarland was featured in House Beautiful! Check it out here: Psychologists Explain Why You Should Avoid a “Hostility Color Palette” At All Costs
Sarah Seung-McFarland was featured in Allure! Check it out here: Peach Fragrances Do ‘90's Nostalgia Right
Sarah Seung-McFarland was featured in Byrdie! Check it out here: Signs Your Wardrobe is Pointing Towards Emotional Distress
Sarah Seung-McFarland was featured in Reader’s Digest! Check it out here: How to Declutter When You’re Too Sentimental to Throw Anything Away
Sarah Seung-McFarland was featured in Lemon! Check it out here: What We Wore: Exploring the Clothes that Built Us
The Trulery Journey
After nearly a decade working as a psychologist in child trauma and abuse, I turned to fashion and design as a creative outlet. It exposed me to like-minded creatives and opened my eyes to a whole artsy side of me that was yearning for expression. So in 2012, I did what my psychology colleagues were not doing—I started exploring fashion and design through a psychology lens.
Trulery was born out of my desire to bring those worlds together through creative inspiration, editorial storytelling, styling, and personalized consulting— all aimed at helping people express their true selves. Today, it has grown to include shoppable content and curated products, creating a place where psychology, fashion, interiors, and beautiful things can all live together.
Having once been torn between a career in psychology and fashion, I now embrace both through Trulery. As a wife, mother of three, and loyal friend, I draw from my personal experiences and faith in God to guide me in this largely uncharted career path. I’m pretty certain my Jamaican and Chinese heritage, obsession with old movies, and years of piano lessons have informed my creative sensibilities.
My goal is to inspire you to cultivate a true sense of identity and style through the clothes you wear, the spaces you create, and the things you choose to surround yourself with— reflecting who you are and who you aspire to be, while supporting emotional well-being in the process.
About Sarah Seung-McFarland
I hold a Ph.D. in counseling psychology and specialize in fashion and design psychology. Along the way, I completed a year-long mentorship in design psychology, learning tools like environmental autobiographies and ideal home blueprints to help people create spaces that truly reflect who they are. I also earned a certificate in interior design and am currently researching the connection between doctors' attire and how patients perceive their care.
Bringing shopping into Trulery felt like the ideal way to bring my passion for fashion and design psychology to life. Through our shops, I curate vintage clothing, home and lifestyle pieces, and other products that reflect the ideas we explore throughout Trulery. I believe what we wear and surround ourselves with can tell our story, and each piece is thoughtfully chosen to support self-expression. My hope is that you find something that feels uniquely you, something that helps you create a style and home that reflect who you are.
Shop curated vintage clothing or learn more about working with Sarah
Ease in with the Mini Wardrobe Reflection, a $10 self-guided tool to connect with your style.