Welcome to
Trulery Articles
Our contributors explore how psychology influences the way we dress, design our spaces, and make buying decisions. We also look at how it shapes the work of designers, stylists, and tastemakers—reflected in our Tru Form interview series. Backed by research but written for everyday life, these articles break down trends, personal style, design choices, marketing influences, and consumer behavior in a way that makes sense. Whether through research or real conversations, we’re uncovering why we’re drawn to certain things, and how that awareness can help us build wardrobes, spaces, and shopping habits that truly work for us.
